To Whom This May Concern
An Argument in Defence for the formation of the South African Sommelier's Association ... the simple reasons being; that ...
First, ... South Africa produces world class wines, offers world class fine dining, has world class holiday facilities ... and most importantly has both the capacity & capability of delivering first world service standards ...
Secondly, ... well trained South African Sommeliers will notably add more value to wine service and will demand respect & recognition locally and internationally ...
Thirdly, ... it should Sommeliers training Sommeliers ... it should be Sommeliers competing against Sommeliers ... it should Sommeliers judging other Sommeliers ... it should be Sommeliers regulating and governing themselves independently ...
Fourthly, ... Sommeliers should regularly get together in order to (through rigorous dialogue & debate) offer their own independent wine evaluations and to compile periodic and annual reports (equal in stature to the Decanter, the Wine Spectator, the John Platter, the South African Wine Magazine or any other respected and credible medium)...
Fifthly, ... South African Sommeliers should be encouraged to measure themselves in knowledge & skill against the best Sommeliers in the world ... to forge partnerships and engage in the exchange of information with other credible institutions such as the Sommelier's Guild & the Court of Master Sommeliers ...
In conclusion, ... hence, we invite the South African Wine Industry to support this initiative of ours ("cosa nostra") as opposed to lamenting the lack of internationally qualified Sommeliers ... hence, we challenge/dare the South African Restaurant Industry (particular those cheap & ignorant restaurant owner who insist on hiring monkeys & paying peanuts) to come to the party and play ball for the first time ... hence we challenge/dare all Sommeliers formally trained or not to get involved in the process of shaping the future landscape of such an invaluable profession ...
... and until we meet again ... may you continue to enjoy the very of South African Wines ...
SALUTE!!!
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